Conventions; product placement jingle, recognisable music slogan logo adverts will cost more depending on the prime tv slot they are shown in, for example saturday night tv will cost more to advertise in then wednesday afternoon. adverts depend on context such as the target demographic; age, ethnicity, gender target psychographic; personality, values, attitudes and beliefs. Marmite Advert- slogan; love it, hate it, dont forget it product placement- lots of marmite featured in the ad comedic take- imitating rehome centres voiceover, trying to be serious in a funny way Advert/Brand Tone of advert Conventions of adverts How the brand is represented to the audience Effectiveness of advert Sainsburys Memorable, controversial to some voiceover, jinge,logo and slogan family oriented quite, depicts a family at christmas time so very...