Conventions of a TV advert

 Conventions;

product placement

jingle, recognisable music

slogan

logo

adverts will cost more depending on the prime tv slot they are shown in, for example saturday night tv will cost more to advertise in then wednesday afternoon.

adverts depend on context such as the target demographic; age, ethnicity, gender

target psychographic; personality, values, attitudes and beliefs. 


Marmite Advert- 

slogan; love it, hate it, dont forget it  

product placement- lots of marmite featured in the ad 

comedic take- imitating rehome centres

voiceover, trying to be serious in a funny way


Advert/Brand

Tone of advert

Conventions of adverts

How the brand is represented to the audience

Effectiveness of advert

 Sainsburys 

 Memorable, controversial to some

 voiceover, jinge,logo and slogan

 family oriented

 quite, depicts a family at christmas time so very relatable and homely.

 Aldi 

 Memorable, Christmas themed

 Intertextuality- references ET.

 Aimed at children, and their families

 children will ask their parents about the carrots at aldi.

 Iceland

 Contoversial, emotional

 features a child, voiceover

 ethical, not so much focus on the brand itself but environmental issues

 Very, makes people aware of animal extinction


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